![]() In practice, the enforcement of regulation is almost always reactive rather than proactive.įor instance, in 2014, LeTV was ordered to stop selling illegally installed set-top boxes, and other companies, such as iQIYI and Sina, were instructed to take down all unlicensed devices and apps. In theory, all streaming and live streaming sites and apps are subject to regulation. Is America's digital leadership on the wane? Its most recent regulations can be found in Edict #1, containing various rules covering content, software and technology.īecause streaming and live streaming involve content, software and technology, and because potential transgressions can be on political and moral as well as legal grounds, this area is now policed by the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT), CAC and the Ministry of Culture. In 2014, the Cyberspace Administration of China (CAC) was established to govern the burgeoning Chinese internet. Regulators have been busy playing catchup when it comes to streaming. ![]() In 2015, both iQIYI and Youku signed content-licensing deals with Paramount Pictures, and earlier this year iQIYI signed a deal with Netflix. The company gains a competitive advantage by offering tiered plans that allow subscribers to bypass ads and purchase titles at a reduced rate. IQIYI is one of the local streaming industry’s most prominent players, partly because it is owned by Baidu, China’s biggest search engine. LeTV, another top streaming site, specialises in film and television drama – not just from China but from sources such as the BBC as well as Japanese and Korean television.Īs one of the only video streaming company listed on the domestic stock market, LeTV made a huge profit purchasing program rights at low prices during its early stages, but is now producing more of its own content as rights become expensive. ![]() ![]() Having merged with fellow video site Tudou, Youku was bought by the one of China’s biggest corporations, Alibaba Group, in late 2015. Initially a platform for sharing videos, it diversified its offering in recent years to include films, television, music, and variety shows. Launched in 2006, Youku is one of China’s earliest video streaming sites. ![]()
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